V&R Holdings Jewelry Catalog it is a simple 50 page printed edition of multiple jewelry collections, created for a 2012 Jewelry Show in Las Vegas, NV.
V&R Holdings Jewelry Catalog its a simple 50 page printed edition of multiple jewelry collections, created for a 2012 Jewelry Show in Las Vegas, NV. V&R Holdings is a wholesale and retail jewelry store in Los Angeles, CA, who sold many merchandise to Targets, Sears, Overstock.com and other large corporations.
In the heart of Los Angeles, CA I was honored to unite single designer collections such as Room 101, Takayas Jewelry, and Lusin Outlet, along with large companies Ed Hardy Jewelry, Bullets 4 Peace and many others, into one brief edition. My own personal knowledge and experience was sought out and used to group items from each jeweler into sterling silver or fashion jewelry categories, with subcategories such as men's or women's rings, bracelets, necklaces, cuff links, wallet chains and many others.
While a select few are stock photos, the vast majority of pictures of the presented jewelry pieces were personally staged and photographed then painstakingly cleaned of its background and touched up for the project. Catalog layout, text layers, picture cleaning and printing was done to the specifications of each jeweler, with the assistance of a project manager.
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